About Me

Let me tell you a story.

I was not always a UX designer. I studied anthropology and maritime archaeology, with dreams of underwater excavations when — BAM! — I was hit by a car and would never dive again.

Yet my default instincts to observe people and dig for insights never wavered.

I began doing what I called “visitor research” for museums, completely unaware this was service design. I loved fly-on-the-wall studies, heat maps, timing, tracking, and noticed how most visitors gravitate towards interactive exhibitions with screens.

I eventually took interest in how humans connect with and communicate through technology, and wanted to create engaging digital experiences.

Underwater archaeology diving
Fieldwork in Sweden
Airship One team
DIVA team

My unconventional UX journey

Since 2018 I've worked for scrappy startups in Denmark, as well as innovation-driven enterprises in Singapore. I am often the pilot UX'er, proactively raising awareness, establishing research processes and advocating for good design practice.

Along the way, I've picked up problem-solving, stakeholder management, story-telling and AI skills. I've designed for different industries, including lifestyle, aviation, tourism, travel, F&B, shopping, and more recently, SaaS. New subjects don't scare me - I yearn to learn!

I believe that the trickiest decisions businesses face can be solved with user empathy, and keeping sight of what makes us human to capture that essence in a final solution.

Changi Airport
CONFIG conference
Childhood as a TCK
Today with family

Forever foreign.

I am undeniably a Third Culture Kid (TCK).

After my family lived in Malaysia, the Philippines, Indonesia, and Hong Kong during my formative years, I may look European but call Asia home. I'd argue that my experiences and my betwixt-and-between identity drive me think out of the box - mainly because I don't fit into one!

My nomadic upbringing and continued travels in adulthood make me a natural participant observer. I care about inclusivity, comprehension, and accessibility to ensure the experiences I design are meaningful across cultural contexts.

Consider me curious, creative, open, and mindful of different user personas and perspectives in product design and daily life.