I'm Tasha.
Senior Experience Designer
This is my portfolio
My Projects
The Error Project – Autodesk
Untangling and tango-ing with Autodesk's most cryptic errors and creating a new error framework.
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Borrow A License – Autodesk
Modernising a 90's legacy workflow and UI to slingshot Licensing-owned experiences into 2026
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Where2Clean – Changi Airport
Shifting from routine to on-demand cleaning with data and digital innovation during the COVID-19 pandemic
View project →More Magic
Check out summaries of more product design adventures and other creative projects
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Kind words
“Tasha is a master of her craft. She's methodical in her approach — a visual thinker who starts sketching workflows and mapping customer personas from the moment a project kicks off. She focuses first on deeply understanding the problem space and data before moving into workflow design.”
“Solving a national problem as a foreigner can be very intimidating as her perception and comments may be taken as an "outsider's," but that did not stop Tasha from being open and from helping us build a sense of inclusivity through our discussions. I appreciated her worldviews and her generosity to want to contribute in this time of crisis for Singapore.”
“From the start, she demonstrated a remarkable ability to grasp complex systems and domains with incredible speed. Her knack for mapping out intricate processes and transforming them into intuitive user journeys made her an invaluable asset to every project we collaborated on.”
“What sets Tasha apart is her inquisitive nature and meticulous attention to detail. She doesn't just accept things at face value — she asks the right questions, digs deep, and ensures that even the smallest design elements are purposeful and user-centred.”
“Her approach to customer research is incredibly thorough. She consistently works side-by-side with content designers to ensure the product experience is as useful, intuitive, and delightful as possible for the customer.”
“Tasha dived straight into the daunting task of understanding our existing and potential customer base, conducting research and compiling data. Not only was that informative and eye-opening, she was able to take it a step further: working from the data to suggest adjustments we should make to our product. It's rare to find someone who is both analytical and creative, and is good at both, but Tasha is one of those!”
“Her research on visitor behaviour and perception has given the Exhibition Department extremely valuable knowledge about what doesn't work satisfactory in our exhibitions and therefore needs to be addressed and changed. We have since then started improving our exhibitions on these specific points.”
“With a background in anthropology, Tasha has stepped into the world of design combining her explorative and data-driven mindset with her natural talent within creativity and design, demonstrating her unique ability to switch between left and right brain thinking. This skillset has been a great asset to our company in multiple occasions.”
“Her design artifacts were always thorough and well-considered, but what really stood out was how she balanced strategic thinking with the practical realities of what we could actually ship. Working with Tasha meant having someone who'd push for better solutions while understanding the constraints we were working within. I'd work with her again in a heartbeat.”
“Tasha is a master of her craft. She's methodical in her approach — a visual thinker who starts sketching workflows and mapping customer personas from the moment a project kicks off. She focuses first on deeply understanding the problem space and data before moving into workflow design.”
“Solving a national problem as a foreigner can be very intimidating as her perception and comments may be taken as an "outsider's," but that did not stop Tasha from being open and from helping us build a sense of inclusivity through our discussions. I appreciated her worldviews and her generosity to want to contribute in this time of crisis for Singapore.”
“From the start, she demonstrated a remarkable ability to grasp complex systems and domains with incredible speed. Her knack for mapping out intricate processes and transforming them into intuitive user journeys made her an invaluable asset to every project we collaborated on.”
“What sets Tasha apart is her inquisitive nature and meticulous attention to detail. She doesn't just accept things at face value — she asks the right questions, digs deep, and ensures that even the smallest design elements are purposeful and user-centred.”
“Her approach to customer research is incredibly thorough. She consistently works side-by-side with content designers to ensure the product experience is as useful, intuitive, and delightful as possible for the customer.”
“Tasha dived straight into the daunting task of understanding our existing and potential customer base, conducting research and compiling data. Not only was that informative and eye-opening, she was able to take it a step further: working from the data to suggest adjustments we should make to our product. It's rare to find someone who is both analytical and creative, and is good at both, but Tasha is one of those!”
“Her research on visitor behaviour and perception has given the Exhibition Department extremely valuable knowledge about what doesn't work satisfactory in our exhibitions and therefore needs to be addressed and changed. We have since then started improving our exhibitions on these specific points.”
“With a background in anthropology, Tasha has stepped into the world of design combining her explorative and data-driven mindset with her natural talent within creativity and design, demonstrating her unique ability to switch between left and right brain thinking. This skillset has been a great asset to our company in multiple occasions.”
“Her design artifacts were always thorough and well-considered, but what really stood out was how she balanced strategic thinking with the practical realities of what we could actually ship. Working with Tasha meant having someone who'd push for better solutions while understanding the constraints we were working within. I'd work with her again in a heartbeat.”